Product tips that will help you convert visitors into users

Define your conversion goal

Landing page tips

  1. Responsive design
  • Compress images: Cut down on heavy high-resolution images.
  • Add lazy loading: Instead of loading the entire web page before showing it to the visitor, only load the section visible to the visitor before showing it.
  • Use caching: The first time a visitor visits your website the elements are downloaded and stored, this means only a few components need to be downloaded for subsequent visits.
  • Minify and combine files: Take your HTML, CSS and Javascript files and minify the files, which involves removing unnecessary formatting, whitespace and code and then combine them into one.
  • See what ads generate the most visitors and match landing page content around that.
  • Keep it simple and concise, especially if most of your visitors are using mobile.
  • Make it relatable to your target visitors, use compelling headlines and emotions that play into their needs.
  • Use illustrations and images that are complementary.
  • Include social proof from your users about how your product solved their needs. Try to humanise these testimonials by including a picture and personal details.
  • Strong social media presence will strengthen your branding.
  • Satisfaction guarantees, like giving visitors a free trial of your product or money-back guarantee if they are unhappy, will prompt them to convert.
  • Awards and certifications will show your seriousness and expertise.
  • Include media mention especially if the visitors would be familiar with the publication or blog.

Google Analytics

  • Traffic sources: Direct vs search vs referral visitors.
  • Sessions: Number of times a user opened a browser to a page on your site.
  • Average session duration: Average amount of time of each session.
  • Bounce rate: The rate at which new visitors visit your site and immediately click away without doing anything.
  • Cost per conversion: The cost to convert a visitor.
  • Exit pages: Which pages are causing people to leave.
  • New or return visitor conversion: New vs returning visitors conversion rate.

Hotjar

Usability testing

  • What was your overall impression of the experience?
  • What do you like about the product
  • What confuses you about it?
  • What’s missing from it?
  • What would you change?

A/B testing

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Co-Founder of Jumanji Lab

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Alexander Thomsen

Alexander Thomsen

Co-Founder of Jumanji Lab

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