Product tips that will help you convert visitors into users

Define your conversion goal

Landing page tips

  1. Responsive design
  • Compress images: Cut down on heavy high-resolution images.
  • Add lazy loading: Instead of loading the entire web page before showing it to the visitor, only load the section visible to the visitor before showing it.
  • Use caching: The first time a visitor visits your website the elements are downloaded and stored, this means only a few components need to be downloaded for subsequent visits.
  • Minify and combine files: Take your HTML, CSS and Javascript files and minify the files, which involves removing unnecessary formatting, whitespace and code and then combine them into one.
  • See what ads generate the most visitors and match landing page content around that.
  • Keep it simple and concise, especially if most of your visitors are using mobile.
  • Make it relatable to your target visitors, use compelling headlines and emotions that play into their needs.
  • Use illustrations and images that are complementary.
  • Include social proof from your users about how your product solved their needs. Try to humanise these testimonials by including a picture and personal details.
  • Strong social media presence will strengthen your branding.
  • Satisfaction guarantees, like giving visitors a free trial of your product or money-back guarantee if they are unhappy, will prompt them to convert.
  • Awards and certifications will show your seriousness and expertise.
  • Include media mention especially if the visitors would be familiar with the publication or blog.

Google Analytics

  • Traffic sources: Direct vs search vs referral visitors.
  • Sessions: Number of times a user opened a browser to a page on your site.
  • Average session duration: Average amount of time of each session.
  • Bounce rate: The rate at which new visitors visit your site and immediately click away without doing anything.
  • Cost per conversion: The cost to convert a visitor.
  • Exit pages: Which pages are causing people to leave.
  • New or return visitor conversion: New vs returning visitors conversion rate.


Usability testing

  • What was your overall impression of the experience?
  • What do you like about the product
  • What confuses you about it?
  • What’s missing from it?
  • What would you change?

A/B testing




Co-Founder of Jumanji Lab

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Top Influencer Marketing Agencies to Work

Authors need to give subscribers an instant win to keep them opening emails

READ/DOWNLOAD%- Marketing Management FULL BOOK PDF

Email Validation Is A Magic Potion To Email Marketing Success

How To Keep up with eCommerce Growth In 2018

Be Your Own Sales Agent

How to Get Top-Paying Podcast Sponsorships

How to Get Top-Paying Podcast Sponsorships

By now, most business owners and business professionals have accepted the value that social media…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alexander Thomsen

Alexander Thomsen

Co-Founder of Jumanji Lab

More from Medium

My move from Business Analyst to Product Manager- what changed?

How Product Managers get products built

Being cognizant of your confirmation bias in product discovery

Play: BfF through the eyes of a product manager